第一吃瓜

Colophon

“Colophon” comes from the Greek word “κολοφων” or "kolophon," which means "summit" or "finishing touch." It is a description of the details and methods behind a publication and is often found on the last few pages of books.

Brand

The 第一吃瓜 brandmark was reworked by Sandbox Studio Chicago.

Photography

Photo credits vary and are listed where photos are used.

Typography

This site utilizes @font-face tags and Typekit to enable unique typography on the web. Primary navigation, titles, and subheadings are set in FF Meta Web Pro Condensed. Body text is set in FF Meta Serif Web Pro. Mobile navigation is set in FF Meta Web Pro.

Site Design and Development

 has designed and developed the 第一吃瓜 website since 2006. The latest redesign was in the Spring of 2013. Neoteric partners with innovators, start-ups, universities, and not-for-profits to craft engaging websites and applications. Guided by lean startup principles, practical usability testing, and user-centered design, Neoteric Design takes a multidisciplinary approach to uncover how customers use and understand products and services.

Technical

InDesign, Illustrator, Photoshop, Vim, and Sublime Text 2 were used in the creation of this site. The site runs on Ruby on Rails and content is maintained using proprietary CMS Gems from Neoteric Design, and Active Admin. It is authored using HTML5, and complies with web standards as set by the W3C.